College football's most powerful
market-intelligence platform.

Sports Index measures attention, influence, and more for every FBS athlete — alternative data for the NIL era.

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6,377athletes tracked
68FBS programs
48M+combined following
Weeklyrefresh cadence
The Sports Index Influence Leaderboard

Every signal, one platform.

From follower velocity to insider mentions to NIL deal lists — the data layer beneath the college-athlete economy.

Influence Score National Index Local & Conference Indices Attention Momentum Sentiment Source Breakdowns Media Coverage Spike Detection Weekly Briefs Insider Mentions
Mention Volume Follower Tracking Leaderboards Season Stats Game Logs Player Comparisons AI Overviews Trending Spotlights Position Rankings Conference Filters Engagement Velocity
Roster Dashboards Peer Benchmarks Breakout Detection Team Pages Athlete Profiles Historical Trends Transfer Portal Watch Share Cards Sentiment Shifts Source Tiers

Open to explore. Built to go deeper.

The platform is free to use but Pro features are only available to paid subscribers. Our team also takes paid engagements on request: analytics and AI advisory for athletes, teams, athletic departments, brands, and more.

Free

Public leaderboard, athlete profiles, team pages, and live follower rankings — open to every fan, athlete, and analyst.

Pro

The full intelligence layer: Influence Scores, AI overviews, momentum and sentiment analytics, benchmarks, and source-level breakdowns.

Engagements

Custom analytics and AI advisory — campaign planning, roster intelligence, and bespoke reporting built on our data. Get in touch.

Built for every side of the market.

Brands & Agencies

NIL athletes are micro-influencers with superior engagement — often 3–5× higher than traditional creators — and authentic audience access.

  • Campaign planning & athlete selection — the National Index to spot breakout talent for broad-reach campaigns; Local and Conference indices to find regionally strong athletes for hyper-local promotions.
  • ROI measurement — pre- and post-campaign attention spikes, sentiment shifts, and source amplification; engagement velocity compared across similar athletes.
  • Risk mitigation — negative sentiment and drama monitored through source breakdowns before and during a partnership.
  • Portfolio diversification — national stars for awareness paired with local standouts for conversion.
  • Emerging-talent scouting — undervalued players (high local velocity, low national score) surfaced before the market catches up.

Athletic Departments & Collectives

Programs now manage roster value in the tens of millions and need data for retention, recruiting, and monetization.

  • Roster valuation — the entire roster's attention value scored to guide collective spending and revenue-sharing; undervalued assets surfaced for brand-building support.
  • Retention & portal defense — real-time alerts on attention drops or spikes for key players, with sentiment breakdowns to intervene early.
  • Recruiting leverage — program-wide attention indices to show recruits how the school amplifies personal brands.
  • NIL strategy support — which source categories drive each player's score; benchmarks against rival programs.
  • Revenue generation — sponsorship packages backed by aggregated team attention data and measurable social ROI.
  • Post-eligibility transition — attention trajectories to support pro/NIL career advising and alumni engagement.

Athletes, Agents & Advisors

Objective brand data for the people building an athlete's career.

  • Personal brand benchmarking — National vs. Local indices compared against position and school peers, with the gaps worth targeting.
  • Negotiation power — hard numbers brought to NIL deals ("national attention velocity up 180% since last game").
  • Opportunity & risk alerts — early warnings on rising attention to position for deals, or reputation risks to manage.

Investors, Media & Platforms

Attention as alternative data for everyone with exposure to the college-athlete asset class.

  • NIL funds & investors — attention as a leading indicator of valuation change; diversification across national breakouts and stable local performers.
  • Media & content platforms — trending players for stories, podcasts, and video series from velocity and sentiment.
  • Betting & fantasy operators — attention metrics as signals of public interest and engagement.
  • Agencies & marketplaces — matching and performance guarantees enriched with tiered attention data.
Predictive power

Attention velocity often moves ahead of on-field buzz, transfer decisions, and draft stock.

Tiered insights

National Index for big-picture asset value; Local and Conference indices for targeting; source breakdowns for the "why".

Seasonality & events

Spike detection around games, portal windows, and awards — built for timely decisions.

Benchmarking & reporting

Roster-wide dashboards, peer comparisons, and historical trends for board and investor reporting.

Frequently asked questions

Sports Index is a market-intelligence platform for college football. We track how much attention and influence each athlete commands — across social following, engagement, media mentions, and more — and turn it into live rankings and a proprietary Influence Score. Think of it as alternative data for the college-athlete asset class.

The Influence Score is a 0–100 composite that gauges an athlete's reach and momentum across social conversation — how much they're discussed, by whom, and with what sentiment. It blends following, engagement, media mentions, and more into a single, comparable number.

The score is in active development. Today's leaderboard ranks by social following while we build out the full signal.

Brands and agencies evaluating athletes for partnerships; athletic departments and collectives managing roster value and NIL strategy; agents and advisors benchmarking a player's brand; and media, funds, and fans tracking who's breaking out.

We aggregate public signals from across social platforms (Instagram, X, TikTok, YouTube), news and media coverage, and more. Rankings and scores are refreshed weekly.

No. We supply the signal — attention, influence, sentiment, and momentum — not a dollar valuation and not a deal marketplace. Our data is the layer underneath those decisions, not the verdict.

We're working with early partners across brands, collectives, athletic departments, and funds. If you'd like access or want to learn more, get in touch.

The signal layer for the NIL era.

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