Arch Manning's NIL valuation falls from $6.8M at No. 1 to $2.5M at No. 20

Arch Manning, the Texas quarterback who once sat atop national name, image, and likeness rankings with an estimated valuation of $6.8 million, has fallen to No. 20 in On3's NIL rankings index, according to a report published Sunday. His current estimated NIL value stands at $2.5 million — a decline of more than $4 million from his peak figure.

Manning carried that No. 1 ranking into his college career largely on the strength of his family name and the enormous expectations that accompanied his arrival at Texas. As the grandson of Archie Manning and nephew of Peyton and Eli Manning, he entered Austin as arguably the most hyped recruit in recent memory, and the NIL market responded accordingly before he had taken a meaningful snap at the college level.

Limited on-field time reshapes market value

Manning saw only limited playing time across his first two seasons with the Longhorns, which appears to have been a central factor in the recalibration of his NIL standing. Entering his redshirt junior season, the gap between his pre-arrival valuation and his actual body of college work has narrowed the premium brands and sponsors were willing to place on his profile.

The shift illustrates a broader dynamic in the college NIL marketplace, where initial valuations for high-profile recruits — particularly at premium positions like quarterback — can be driven heavily by projection and pedigree rather than on-field production. As Manning's college resume remained thin through his first two years, the market adjusted his valuation downward to reflect the available evidence.

Manning is now preparing for what figures to be his most prominent season yet in Austin. Whether a larger role in the Texas offense in 2026 translates back into NIL gains remains to be seen, but his fall from the top spot to No. 20 nationally marks one of the more notable valuation drops among high-profile college football players in recent years.